I am a Barrister and Solicitor turned Brand Strategist and Coach. I found a love and passion for branding a few years into my legal career. I had specialized as a corporate and commercial lawyer so my "heels" were already dug into the nitty gritty of how businesses were run and how to legally protect them every step of the way...
Soon I had begun to take notice that certain businesses set themselves apart in their competitive markets and would be chosen repeatedly, even when they offered the same benefits as their competitors. These businesses formed deep emotional connections with their customers and turned them into tribes that shared their values, championed their causes and stood by them in a crisis.
For these businesses, it was no longer just about selling products and services or even gaining customer loyalty, which is a huge milestone in marketing, it was all about building a brand. They were versed in attracting, retaining, managing memorability, perceptions, engagement, conversations about them, cohesiveness in all touchpoints in ways of experiences, visual appeal, sound, language, stories, covenants and more.
It has been a twelve-year love affair with branding for me, since deciding I was going to spend a good chunk of my life being a part of the behind the scenes of how brands are built, made and managed. These years saw me taking a Master's degree in Corporate Brand Management, working in global and independent branding agencies as strategist and putting my "little" stamp on hundreds of corporate, product and personal brands. Yet, I still get giddy like a kid in a candy store when faced with the prospect of starting any aspect of a branding project, same as for launching products, services and literally anything! Still gets me excited everyday.
Now, I help brands build ecosystems that firmly support their brand building initiatives and future launches, whether personal, business/corporate or product brands. I work with entrepreneurs and public persons to help them gain crystal clarity about their own brands, target audience, competitors and products or offers; to build brands that are loved and chosen, through strong brand ecosystems; and to launch irresistible offers. My ultimate goal is to make their brands and business thrive.
CEOs, Entrepreneurs, Coaches, Consultants, Speakers, Public Persons and Persons building personal brands, to help then gain crystal clarity about their brand and business, build lovable brands with strong ecosystems and launch irresistible products, services, events, podcasts, programs, and more. I bring strong academic and agency knowledge and experience in brand management from the scholars and big brands to my clients' brands and businesses.
Join the next Crystal Brand Clarity Intensive Workshop for 23rd to 29th of June, 2023.
I help entrepreneurs and public persons gain crystal brand clarity, build lovable brands with authentic connections, launch and sell out irresistible offers, so they can thrive.