My Epiphany

Soon I had begun to take notice that certain businesses set themselves apart in their competitive markets and would be chosen repeatedly, even when they offered the same benefits as their competitors. These businesses formed deep emotional connections with their customers and turned them into tribes that shared their values, championed their causes and stood by them in a crisis.

For these businesses, it was no longer just about selling products and services or even gaining customer loyalty, which is a huge milestone in marketing, it was all about building a brand. They were versed in attracting, retaining, managing memorability, perceptions, engagement, conversations about them, cohesiveness in all touchpoints in ways of experiences, visual appeal, sound, language, stories, covenants and more.

Going All In

It has been a twelve-year love affair with branding for me, since deciding I was going to spend a good chunk of my life being a part of the behind the scenes of how brands are built, made and managed. These years saw me taking a Master's degree in Corporate Brand Management, working in global and independent branding agencies as strategist and putting my "little" stamp on hundreds of corporate, product and personal brands. Yet, I still get giddy like a kid in a candy store when faced with the prospect of starting any aspect of a branding project, same as for launching products, services and literally anything! Still gets me excited everyday.

Present and Future

Now, I help brands build ecosystems that firmly support their brand building initiatives and future launches, whether personal, business/corporate or product brands. I work with entrepreneurs and public persons to help them gain crystal clarity about their own brands, target audience, competitors and products or offers; to build brands that are loved and chosen, through strong brand ecosystems; and to launch irresistible offers. My ultimate goal is to make their brands and business thrive.